LitFest - Practicing PitchCraft: The Art of Getting Attention

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Age Group:

Teens , Adults
Registration for this event is no longer open.
Allowed Ages: 14 and up

Program Description

Event Description

Join literary agent Katharine Sands for a workshop about creating pitches. In this session, you can learn essential secrets to PitchCraft, including: what to do, what mistakes many writers make when querying agents, and seven surefire techniques that get you out of the slushpile. You will gain tools to: identify and develop your selling points and sales engines, whet an agent's appetite, get editors to say YES. In this workshop, we look at hooks, selling points, and how to avoid "Querial Killers": the easy-to-fix mistakes writers make when querying agents and proposing book projects. Learn what to do--and what not to do--when setting out to woo and win a literary agent.

This is one of many events happening this month for LitFest 2021. For a full breakdown of other programs, visit:

Katharine Sands, of Sarah Jane Freymann Literary Agency in New York City, has worked with a varied list of authors who publish a diverse array of books including both fiction, memoir and non-fiction. Among the books she represents are: The Apothecary’s Curse, nominated for the Bram Stoker Award 2017 in the First Novel category by Barbara Barnett; and Girl Walks Out of a Bar, a memoir by Lisa Smith that was featured by People Magazine as Notable Nonfiction. She is the agent provocateur of Making the Perfect Pitch: How to Catch a Literary Agent’s Eye, a collection of pitching wisdom from leading literary agents.


This event is an online event offered through video and web conferencing software.  If you register for this program, you will be emailed the link to connect digitally.   Please note, you may need to install an app or computer application to attend this program.  If you have any issues connecting, please reach out to

Be Advised:  This program may be photographed and/or videotaped for publicity purposes.

By Attending, you consent:  To the use of your voice and likeness in future publicity uses that contain content from this event. If you do not wish to be on camera, please let us know.

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